Meet Your Customers Where They Are: The Rise of Conversational Messaging

Learn why the majority of customers prefer messaging over other channels. This article reveals new data on why you need to meet your customers where they are to drive engagement and sales.

Introduction

Think about how you talk to your friends and family. It is probably through text messages, right? The way people communicate has changed, and it is time for businesses to change with it. This article will show you why your customers want to message you and how you can meet them on their terms.

The New Reality

A recent study shows a big shift in customer habits. An amazing 77% of customers would prefer to use conversational messaging to get help with a product or service. This means the vast majority of people would rather text with you than call, email, or use other channels.

The graphic below shows just how much customers prefer this method.

This is more than a small trend. It is a new standard for how customers want to talk to businesses. If you are not offering a messaging option, you are missing out on the best way to reach most of your customers.

Why Messaging Is Best for Customers

Customers prefer messaging for a few key reasons:

It is convenient: They can send a message anytime, anywhere, without having to stop what they are doing.
It is quick: They do not want to wait on hold. They want to ask a question and get a quick answer.
It feels personal: A one-on-one message feels more personal and friendly than a formal phone call.

Conclusion

To succeed today, you have to be where your customers are. Your customers are on their phones, and they want to text. By offering conversational messaging, you can make communication easier for them and build better relationships. This is the best way to make sure your business is ready for the future.