Revolutionizing How Modern Leasing Offices Operate

Rella is an AI receptionist that answers calls instantly, books tours, and forwards only the urgent stuff. No missed leads. No burnout.

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Talk to Rella

Meet Rella

Your Smartest Teammate Is Always on the Clock

Rella is your 24/7 AI receptionist trained for leasing. She answers every call, follows policy perfectly, and handles bookings and FAQs without missing a beat.

Book a Call

📞New call from (555) 987-1212 — Lease inquiry

💬Text follow-up sent to Sarah .

📅Tour booked — June 24, 3PM

📝Debrief notes added

📇Lead captured: Alex B., 2BR interest

Answer & Route Calls Automatically

Rella greets every caller in seconds and routes them with remarkable consistency—so leads don’t slip through the cracks.

Send SMS Follow-Ups

Confirms bookings, directions, and policy details via text — instantly and automatically.

Hi Sarah, thanks for calling us today!

Your appointment is set for this friday at noon, see you then! If you would like to reschedule or cancel just let me know.

Thanks Rella! I totally forgot to ask but do you allow pets?

Yes of course! We’re pet friendly! However, there is a deposit and pet rent.

Perfect. I’ll be there friday!

Sarah K.(512) 334-2941

Alex B.(832) 121-9876

Emily T.(469) 232-4012

Derrick R.(210) 743-2210

Schedule Tours Instantly

Rella books appointments in real time, syncing with your calendar — no back-and-forth, no missed leads.

Answer Questions Like a Trained Team Member

Rella is trained on your property’s exact policies, FAQs, and procedures — so callers feel like they’re talking to your best staff member.

What’s your pet policy?We allow up to 2 pets per unit. Breed restrictions apply.

When is rent due?Rent is due on the 1st of every month.

Do you offer short-term leases?Yes, we offer lease terms as short as 6 months.

How do I schedule a tour?Rella can book a tour for you — just let us know your preferred date and time.

How Rella Handles Every Call

How Rella Works

Every touchpoint, every tenant question—handled automatically.

Step 1

A Call Comes In

Rella instantly answers, greets the caller, and starts listening — no hold music, no voicemail.

A Call Comes In

📞 Incoming Call...

Step 2

Understands the Request

Whether it’s booking a tour, asking about pet policies, or reporting an issue, Rella uses natural language understanding to figure out what they need.

Live Call Transcript

Caller10:14 AM

Hi, do you allow cats at your community?

Rella10:14 AM

Yes — we’re pet‑friendly! There’s a one‑time $250 deposit and $25 monthly pet rent for cats.

Caller10:15 AM

Perfect. How late is your pool open?

Rella10:15 AM

Our pool is open daily from 6 AM to 10 PM. Anything else I can help with?

Step 3

Handles It On the Spot

Rella books the appointment, answers the question, or triggers an escalation — just like a real receptionist.

Simulated Escalation

Hi, I noticed there’s mold in my unit. What should I do?

I’m so sorry to hear that. Let me escalate this issue to a property manager right away.

Step 4

Sends a Follow-Up

If needed, Rella texts confirmation details, directions, or more information — automatically.

Sends a Follow‑Up

Rella10:14 AM

Hi Sarah, thanks for calling us today!

Rella10:14 AM

Your appointment is set for this Friday at 12:00 PM. Let me know if you need to reschedule.

Sarah10:15 AM

Great — could you text me the office address?

Rella10:15 AM

Just sent! Anything else I can help with?

Benefits

Why Apartment Communities Choose Rella

Your prospects never hit voicemail, wait on hold, or slip through the cracks—Rella books tours while you sleep.

Instant SMS Confirmations

After each call, prospects get a branded text with the tour time, address, and a tap-to-add calendar link.

Instant SMS Confirmations

After each call, prospects get a branded text with the tour time, address, and a tap-to-add calendar link.

Instant SMS Confirmations

After each call, prospects get a branded text with the tour time, address, and a tap-to-add calendar link.

Never Miss a Lead

Rella answers every call in < 2 sec, captures contact info, and tags the CRM so follow-ups never fall through.

Never Miss a Lead

Rella answers every call in < 2 sec, captures contact info, and tags the CRM so follow-ups never fall through.

Never Miss a Lead

Rella answers every call in < 2 sec, captures contact info, and tags the CRM so follow-ups never fall through.

Same Friendly Voice, 24/7

No burnout days. Rella greets residents and prospects with the same energy—mid-morning or 2 a.m. Sunday.

Same Friendly Voice, 24/7

No burnout days. Rella greets residents and prospects with the same energy—mid-morning or 2 a.m. Sunday.

Same Friendly Voice, 24/7

No burnout days. Rella greets residents and prospects with the same energy—mid-morning or 2 a.m. Sunday.

40 % Lower Front-Desk Costs

Replace overflow staffing and after-hours answer services with a single AI receptionist.

40 % Lower Front-Desk Costs

Replace overflow staffing and after-hours answer services with a single AI receptionist.

40 % Lower Front-Desk Costs

Replace overflow staffing and after-hours answer services with a single AI receptionist.

Call Logs & Actionable Insights

Every conversation is recorded, summarised, and sentiment-scored so you spot common issues fast.

Call Logs & Actionable Insights

Every conversation is recorded, summarised, and sentiment-scored so you spot common issues fast.

Call Logs & Actionable Insights

Every conversation is recorded, summarised, and sentiment-scored so you spot common issues fast.

Scales as You Grow

Launch on one property or twenty; Rella inherits policies, hours, and promos per site in seconds

Scales as You Grow

Launch on one property or twenty; Rella inherits policies, hours, and promos per site in seconds

Scales as You Grow

Launch on one property or twenty; Rella inherits policies, hours, and promos per site in seconds

Starter

$399/mo

$449 one-time

or $3990 / yr (2 months free!)

800 included minutes

Overages: $0.29 / min

Everything in Pilot
Full call summaries
Knowledge‑base Q&A

Get Started

Best Value

Growth

$749/mo

$499 one-time

or $7490 / yr (2 months free!)

1,800 included minutes

Overages: $0.25 / min

Everything in Starter
Web voice widget
Rella Text (coming soon)

Get Started

Premier

$1299/mo

$849 one-time

or $12990 / yr (2 months free!)

4,000 included minutes

Overages: $0.22 / min

Everything in Growth
Dedicated Slack Line
Outbound AI campaigns (coming soon)

Get Started

	Starter	GrowthBest Value	Premier
Monthly price	$399	$749	$1,299
One‑time build fee	$449	$499	$849
Included minutes	800	1,800	4,000
Overage / min	$0.29	$0.25	$0.22
Web voice widget	—
Rella Text	—	Beta Coming soon!	Beta Coming soon!
Dedicated Slack Line	—	—
Outbound AI campaigns	—	—	Beta Coming soon!

FAQs

We’ve Got the Answers You’re Looking For

Still wondering how it all works? Let’s clear things up.

Is Rella a chatbot or a real voice assistant?

Rella is a real AI voice assistant — she talks, listens, and books appointments like a human.

Does Rella replace my staff?

What if a caller needs help Rella can’t handle?

How do I train Rella on my business?

What does Rella cost?

Is Rella a chatbot or a real voice assistant?

Rella is a real AI voice assistant — she talks, listens, and books appointments like a human.

Does Rella replace my staff?

What if a caller needs help Rella can’t handle?

How do I train Rella on my business?

What does Rella cost?

Rella’s Ready. Are You?

Your AI receptionist is just one call away.

Book a free call